Privacy Policy

Effective Date: July 1, 2026

At Boutique Sense, your privacy is more than just a checkbox—it is a solemn commitment. This Privacy Policy outlines the information we collect, how we use it, and the rights and choices available to you. We have endeavored to write this policy in clear, easy-to-understand language and encourage you to read it in full.

1. Information We Collect

We collect the following categories of information when you interact with our website, make a purchase, or contact us. Information you provide directly:

- Full name

- Email address

- Shipping and billing addresses

- Phone number

- Payment information (processed securely; see Section 4 for details)

- Account login credentials (if you create an account)

- Communication records (emails, customer service inquiries, comments)

Information we collect automatically when you visit our website:

- IP address

- Browser type and version

- Device type and operating system

- Pages visited and time spent on each page

- Referring website or source

- Date and time of visit

- Cookies and similar tracking technologies (see Section 6 for details)

Information from third parties:

We may obtain information about you from the following sources:

- Payment processors (transaction confirmations, fraud alerts)

- Carriers (delivery status updates)

- Marketing partners (if you interact with our advertisements)

- Social media platforms (if you interact with our content or log in via a social media account)

2. How we use your information

We use the collected information for the following purposes:

Processing and fulfilling your orders

• Legal basis: Performance of a contract

Sending order updates, shipping confirmations, and delivery notifications

• Legal basis: Performance of a contract

Responding to your inquiries and providing customer support

• Legal basis: Legitimate interests

Sending marketing communications (only with your consent)

• Legal basis: Your consent

Detecting and preventing fraud, unauthorized transactions, and abuse

• Legal basis: Legitimate interests

Improving our website, products, and services

• Legal basis: Legitimate interests

Complying with legal obligations and regulatory requirements

• Legal basis: Legal obligation

Personalizing your shopping experience

• Legal basis: Legitimate interests

We will never sell your personal information to third parties for their own marketing purposes without your explicit consent.

3. How we share your information

We do not sell your personal information. We share your information only in the following limited circumstances:

Service Providers

We share information with trusted third-party service providers who assist us in operating our business, including:

- Payment processing (e.g., Stripe, Shopify Payments, or similar services)

- Order fulfillment and shipping (e.g., UPS, warehousing and distribution centers)

- Email marketing platforms (if you opt-in to receive marketing communications)

- Website hosting and data analytics

- Customer support tools

These service providers are contractually obligated to use your information solely for the purposes for which it was shared and are required to implement appropriate security measures.

Legal Requirements

We may disclose your information when required by law or in response to:

- A valid subpoena, court order, or government request

- Investigations into potential violations of our Terms of Service

- Detection of fraud, security issues, or technical problems

- Protection of the rights, property, or safety of Boutique Sense, our customers, or the public

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. If there is a change in the ownership or use of your personal information, we will notify you via email and/or by posting a prominent notice on our website.

With Your Consent

We will share your information for purposes not described in this policy only with your explicit and informed consent.

4. Payment Security

All payment transactions on our website are processed through PCI DSS-compliant payment gateways. Your payment card information is encrypted using SSL (Secure Socket Layer) technology during transmission and is never stored on our servers.

We do not have access to, nor do we retain, your full card number, CVV, or PIN. Payment processing is handled entirely by our third-party payment service providers, who adhere to the highest industry standards for data security.

5. Your Rights Under the CCPA

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:

A. Right to Know

You have the right to request that we disclose the categories of personal information we have collected about you, the sources of that information, the business purposes for collecting it, and the categories of third parties with whom we share it.

B. Right to Deletion

You have the right to request that we delete your personal information, subject to certain exceptions (such as information required to complete a transaction, detect fraud, or fulfill legal obligations).

C. Right to Opt-Out of the Sale of Personal Information

You have the right to opt out of the sale of your personal information. As stated in this policy, we do not sell your personal information. However, you may submit a request to formally exercise this right at any time.

D. Right to Non-Discrimination

We will not discriminate against you for exercising any rights granted by the CCPA. You will not face different pricing, differences in service quality, or denial of service for making a privacy request.

How to Exercise Your Rights

To submit a request under the CCPA, please contact us via:

- Email: info@boutiquesensew.com

We will verify your identity before processing your request and respond within 45 days, as required by law. If we need an extension, we will notify you in writing.

Authorized Agent

You may designate an authorized agent to submit requests on your behalf. The agent must provide written authorization signed by you, and we may still require you to verify your identity directly.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website.

Types of Cookies We Use

Necessary Cookies

• Purpose: Essential for the website to function (e.g., shopping cart, checkout)

Analytics Cookies

• Purpose: Help us understand how visitors interact with our website (e.g., Google Analytics)

Marketing Cookies

• Purpose: Used to display relevant advertisements and measure the effectiveness of marketing campaigns

Preference Cookies

• Purpose: Remember your settings (e.g., language, region)

Managing Cookies

You can manage cookies through your browser settings. Most browsers allow you to:

- Block all cookies

- Accept all cookies

- Receive notifications when cookies are set

- Delete cookies after each session

Please note that blocking necessary cookies may affect the functionality of our website, such as the inability to add items to your cart or complete a purchase.

"Do Not Track" (DNT)

Our website currently does not respond to browser "Do Not Track" signals. However, you can opt out of marketing cookies and tracking activities using the methods described above.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law.

Account Information

• Retention Period: Until you request account deletion or closure

Order and Transaction Records

• Retention Period: 7 years (for tax and legal compliance)

Customer Service Correspondence

• Retention Period: 3 years from the date of the last interaction

Marketing Preferences

• Retention Period: Until you unsubscribe or withdraw your consent

Website Analytics Data

• Retention Period: 26 months (anonymized after 14 months)

When your information is no longer needed, we will securely delete or anonymize it so that it can no longer be associated with you.

8. Data Security

We implement administrative, technical, and physical security measures to protect your personal information, including:

- Using SSL/TLS encryption for all data in transit

- Payment processing compliant with PCI DSS standards

- Restricting access to personal information based on a "need-to-know" basis

- Conducting regular security assessments and monitoring

- Using reputable cloud service providers for secure data storage

Despite all reasonable precautions taken, no method of internet transmission or electronic storage is 100% secure. If you discover any security vulnerabilities, please contact us immediately so we can address them.

9. Children's Privacy

Boutique Sense does not knowingly collect personal information from children under the age of 13. Our website and services are not directed at children, and we do not knowingly solicit or collect data from minors. If we discover that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as soon as possible. If you believe a child has provided us with personal information, please contact us at info@boutiquesensew.com.

10. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, payment processors, and partner sites. We are not responsible for the privacy practices or content of these external websites. We recommend reviewing the privacy policies of any third-party website before providing them with your personal information.

11. Email Marketing

If you choose to receive our marketing emails, you will receive:

- Promotional offers and new product updates

- Information on seasonal sales and events

- Styling tips and related content

You may unsubscribe at any time by:

- Clicking the "Unsubscribe" link at the bottom of any marketing email

- Contacting us via email at info@boutiquesensew.com

We will process your unsubscribe request within 10 business days, in accordance with the CAN-SPAM Act. Please note that even if you unsubscribe from marketing emails, you will still receive transaction-related notifications regarding your orders (such as order confirmations, shipping updates, etc.).

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our business practices, technology, legal requirements, or other factors. When this happens:

- The "Last Updated" date at the top of this page will be updated accordingly

- We will notify you of significant changes via email (if you have an account) or by posting a notice in a prominent location on our website

- We encourage you to review this policy periodically

Your continued use of our website following the posting of changes constitutes your acceptance of the updated policy.